MKTG Chapter 10 - MKTG Chapter 10 Product Concepts Convenience Products Easy to buy Candy Soft drinks ect Don't shop around Shopping Products

MKTG Chapter 10 - MKTG Chapter 10 Product Concepts...

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MKTG Chapter 10: Product Concepts Convenience Products Easy to buy. Candy, Soft drinks, ect. Don't shop around Shopping Products Homogeneous: lowest price with desired features. Heterogeneous: Best product for me. Specialty Products Can only be bought in 1 or 2 places. Expensive Cars Unsought Products New Products, insurance, burial plots Product Item A specific version of a product that can be designated as a distinct offering among an organization's products (French Onion Soup) Product Line A group of closely related product items (soups) Product Mix

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