MKTG Chapter 10 - MKTG Chapter 10 Product Concepts...

MKTG Chapter 10:
Product Concepts
Convenience Products
Easy to buy. Candy, Soft drinks, ect. Don't shop
around
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Shopping Products
Homogeneous: lowest price with desired features.
Heterogeneous: Best product for me.
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Specialty Products
Can only be bought in 1 or 2 places. Expensive
Cars
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Unsought Products
New Products, insurance, burial plots
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Product Item
A specific version of a product that can be
designated as a distinct offering among an
organization's products (French Onion Soup)
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Product Line
A group of closely related product items (soups)
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Product Mix