MKTG Chapter 10 - MKTG Chapter 10: Product Concepts...

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MKTG Chapter 10: Product ConceptsConvenience ProductsEasy to buy. Candy, Soft drinks, ect. Don't shop aroundShopping ProductsHomogeneous: lowest price with desired features. Heterogeneous: Best product for me.Specialty ProductsCan only be bought in 1 or 2 places. Expensive CarsUnsought ProductsNew Products, insurance, burial plotsProduct ItemA specific version of a product that can be designated as a distinct offering among an organization's products (French Onion Soup)Product LineA group of closely related product items (soups)Product Mix
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Term
Fall
Professor
Cox
Tags
Marketing, Notes, Chapter 10, MARK 3336, Unsought Products, closely related product, Specialty Products

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