1 Samsung Electronic Innovation Southeast Missouri State University Author Note IM 600 Project 2 Instructed by Dr. Xue Han April 22, 2016 2 Abstract This report is about how Samsung company organize its company and depict its organization structure and culture. Moreover, it also contains steps of core competencies development and its management in innovation. Furthermore, it discuss about company current innovation Virtual Reality (VR) and how company have been faced with issues and problems with its innovation. 3 The world has been developing everyday as people are inventing and publishing innovations to enable people to have better technology and performing activities. As Fernandes (n.d) describes “innovation is creating new value and/or capturing value in a new way.” Samsung is one of the company and it is a subsidiary of the South Korean multinational conglomerate company which produces various electronic products such as smartphones, tablet PCs, televisions and etc. Moreover, its organizational culture and structure is strongly influenced by the South Korean organizational culture, where the company’s managerial decisions take place. The organizational structure of Samsung is depicted below as a diagram as it is published in Company Structure (n.d). It is the type of structure when cost minimizing is the primary strategy and preferred highly routine activities produce volumes of identical products, a bureaucratic organizational structure which allows for efficient production by high formalization and standardized operations (Company Structure (n.d). Core competency is the unique capability of the company that distinguish it from other competitors in the same field. There are four core competency in Samsung: Creative People, 4 Technological leadership, innovation culture and customer value creation (Samsung Group,n.d). Samsung
You've reached the end of your free preview.
Want to read all 3 pages?
- Fall '16
- Samsung Electronics, Samsung Group, Samsung Gear VR