Appendix%20to%20syllabus%2008%20spring

Appendix%20to%20syllabus%2008%20spring - APPENDIX 1: CASE...

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APPENDIX 1: CASE ASSIGNMENT AND QUESTIONS We will use the following eight cases from Harvard Business School and ECCH to help us better understand the concepts and theories in the textbook and lectures. Case Assignment # Case Case # Assignment 1 Cola Wars Continue: Coke and Pepsi in 2006 HBS 9-706-447 Groups 1-4 submit case write-ups 2 Marks and Spencer, Ltd. (A) HBS 9-391-089 Groups 5-8 submit case write-ups 3 Sunrise Medical Inc.’s Wheelchair Products HBS 9-794-069 Groups 1-2 present case and submit slides 4 Matching Dell HBS 9-799-158 Groups 3-4 present case and submit slides 5 Newell Co.: Corporate Strategy HBS 9-799-139 Groups 5-6 present case and submit slides 6 The Walt Disney Co.: The Entertainment King HBS 9-701-035 Groups 7-8 present case and submit slides 7 The Evolution of the Circus Industry (A) ECCH 302-057-1 All groups submit case write- ups 8 Real Options at Polaris Energy Corporation ECCH 302-093-1 All groups read the case and prepare for discussion Instructions for Cases #1, 2, 7 Cases #1, 2, 7 will be used for in-class discussion. There are two questions for each case, and all groups must be prepared to discuss these questions in class. In addition, the assigned groups will submit a two-page, single-spaced, case write-up that summarizes their answer to and position on the question marked with an asterisk ; please see Appendix 2 “Information on Case Write-Up” for instructions. Case 1: Cola Wars Continue: Coke and Pepsi in 2006 1. * Compare the economics of the concentrate business to the bottling business: Why is the profitability so different between the two businesses? (Hint: use the Five Forces Model to analyze each of the two businesses and then do a comparison.) 2. Assuming that you are the management of Coke or Pepsi (you can choose one), how can Coke or Pepsi sustain its profits in the wake of flattening demand and the growing popularity of non-carbonated drinks? 1
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Case 2: Marks and Spencer, Ltd. (A) 1. * Why has Marks and Spencer been so successful in U.K. retailing? In prepared foods? 2. Why has Marks and Spencer had difficulties replicating this success in Canada and France? Case 7: The Evolution of the Circus Industry (A) 1. * How would you assess the profitability of the circus industry in the early 1980s? What would you conclude from your industry analysis? (Hint: use the Five Forces model to analyze the circus industry.) 2. What were the factors the traditional circus companies competed on? What do you like or dislike about the traditional circus? Notes for Case 7: 1) In class, we will discuss how Cirque de Soleil entered the circus industry and completely recreated the circus. We will discuss value innovation and six paths analysis as specific tools to implement the ideas underlying “Blue Ocean Strategy” in the required reading. 2) Required reading:
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This note was uploaded on 04/30/2008 for the course MKTG 3350 taught by Professor Engel,stev during the Spring '08 term at Colorado.

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Appendix%20to%20syllabus%2008%20spring - APPENDIX 1: CASE...

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