Strategy and Positioning Paper LT Week 3 - STRATEGY AND POSITIONING PAPER WK 3 1 Strategy and Positioning Paper Week 3 Learning Team Mario Berrios Jose

Strategy and Positioning Paper LT Week 3 - STRATEGY AND...

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STRATEGY AND POSITIONING PAPER WK 3 1 Strategy and Positioning Paper Week 3 Learning Team Mario Berrios, Jose Delgado, Michelle Rine & Gustavo Perez University of Phoenix February 4, 2016 Prof. Luis Rios Silva
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STRATEGY AND POSITIONING PAPER WK 3 2 This paper is based towards at the latest category of the Apple Inc., the new Apple watch smartwatch knows as the iWatch. This new apple watch will make the life easier for iPhone users. The purpose on this paper is to show or conduct the analysis, market cycle, and the changing phases of the pricing and the strategies that are showing the success of the iWatch. On this paper also will show the different channels of the distribution that will educate the consumers on how to use the iWatch. According to Apple Inc. the smartwatch is “Our most personal device yet (Apple 2015)”. In another words the applications and the features found in the product support what Apple Inc., said about the product. When talking about the market on this paper will explain the market cycle, the price and the strategy as well as the distributions channels. In another words all of these important components to have a successful iWatch launch. On this research also will show the details on the components that consumer will know and how good will be the positive impact for them. Overview of Organization When talking on an Apple Overview, Apple Inc. is a company based in United State with headquarters in Cupertino, California. The company was found by Steve Wozniak, Steve Jobs and Ronald Wayne to sell and develop computers under the name of Apple Computer, Inc. in 1977. In 2007 the company was renamed as Apple Inc. because change the company focus toward consumer electronics. Apple Inc. sells, designs and develops computer software and also offers services online for iPhone smartphones, iMac Computer, iPad tablets, Apple Watch smartwatch, and iPod portable media player. The company is the leading market in consumer software knows, as iOS system
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STRATEGY AND POSITIONING PAPER WK 3 3 operating and the OS X, the iTunes Store. Apple Inc., offer services online that include the iOS App Store, iMac App, the iCloud, and the iTunes Store. The value of the Apple Inc. is over $741.8 billion dollars (Forbes 2016), and it’s the 1 World’s Most Valuable Brand (Forbes 2016). Also according to Forbes is #1 in market value as well as the #55 America’s Best Employers. As of now the Apple Inc. employs 115,000 permanent full jobs and maintain over 453 retail stores around the world in different sixteen countries. Description of Product/Service Apple Inc. releases the smartwatch on April 24, 2015 (Apple 2015). The features that a consumer find on the Apple Watch are Siri, Novel Digital Crown, Apple Pay, Full- fledged Apps Fitness and Health Tracking, Remote Control Functions, Passbook Integration Actionable Notifications and Glances, Digital Touch Communication and Hotel or Car Key Replacement (Low 2015). The smartwatch is available in several models ranging in prices from $349.00 on the Sport Edition up to $17,000 on the gold Apple Watch Edition. The watch is health oriented and incorporates fitness tracking
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