Module 1-1.Discussion Site Performance Analytics (7) - Web...

Web analytics is the practice of measuring, collecting, analysing and reporting online data
for the purposes of understanding how a web site is used by its visitors and how to optimise
its usage. The focus of web analytics is to understand a site’s users, their behaviour and
activities.
Hit - A request for a file from the web server by the user like either requesting a page,
pulling a image, downloading a file. Available only in log analysis.
Page view - A request for a file, or sometimes an event such as a mouse click, that is
defined as a page in the setup of the web analytics tool.
Visit / Session - A visit or session is defined as a series of page requests or, in the case of
tags, image requests from the same uniquely identified client.
First Visit / First Session - (also called 'Absolute Unique Visitor' in some tools) A visit from
a uniquely identified client that has theoretically not made any previous visits.