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Web analytics
is the practice of measuring, collecting, analysing and reporting online data
for the purposes of understanding how a web site is used by its visitors and how to optimise
its usage. The focus of web analytics is to understand a site’s users, their behaviour and
activities.
Hit
- A request for a file from the web server by the user like either requesting a page,
pulling a image, downloading a file. Available only in log analysis.
Page view
- A request for a file, or sometimes an event such as a mouse click, that is
defined as a page in the setup of the web analytics tool.
Visit / Session
- A visit or session is defined as a series of page requests or, in the case of
tags, image requests from the same uniquely identified client.
First Visit / First Session
- (also called 'Absolute Unique Visitor' in some tools) A visit from
a uniquely identified client that has theoretically not made any previous visits.
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- Summer '16
- Jacob Goldstein
- Discussion , World Wide Web, Unique Visitor, web analytics tool, uniquely identified client
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