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Module 1-1.Discussion Site Performance Analytics (7)

Module 1-1.Discussion Site Performance Analytics (7) - Web...

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Web analytics is the practice of measuring, collecting, analysing and reporting online data for the purposes of understanding how a web site is used by its visitors and how to optimise its usage. The focus of web analytics is to understand a site’s users, their behaviour and activities. Hit - A request for a file from the web server by the user like either requesting a page, pulling a image, downloading a file. Available only in log analysis. Page view - A request for a file, or sometimes an event such as a mouse click, that is defined as a page in the setup of the web analytics tool. Visit / Session - A visit or session is defined as a series of page requests or, in the case of tags, image requests from the same uniquely identified client. First Visit / First Session - (also called 'Absolute Unique Visitor' in some tools) A visit from a uniquely identified client that has theoretically not made any previous visits.
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