Module 1-1.Discussion Site Performance Analytics (4)

Module 1-1.Discussion Site Performance Analytics (4) -...

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There are various of terms when it comes to calculation of web traffics. Some statistics give you report in terms of daily and monthly unique visitors; some provides more – Pageviews, Hits. Hits: Measuring traffics in hits usually returns you a proudly large number. Hits is also known as request and it’s the total number of files loaded when a single page is requested from the web server. Pageviews: Pageviews is a calculation of how many times a page is viewed. Say a visitor lands on your main page, that’s 1 pageview. Same visitor clicks to About Us page, that’s another pageview. By dividing total pageviews with total unique visitors, you can get an idea how many pageviews each visitor generates. Impression: Impression is more or less a marketing term, normally calculated in bulk of 1000. It counts how many times a element (image, text, video) appears on a web page. Visits/ Unique Visitors: Visits is normally equivalent to unique visitors. Think of it as the number of different people (different IP) that visits your web page. Visits or unique
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