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CHAPTER 9 MOTIVATION FOR PLEASURE TRAVEL LEARNING OBJECTIVES Adopt a professional approach to motivation and recognize differences in other people’s motives. Appreciate the range of ideas on travel motivation, including historical accounts and psychological theories. Be aware of contemporary research practices in tourism that integrate motive and destination feature assessments. Be familiar with conceptual approaches to tourist motivation and recognize that there is continual development and enhancement of ideas in this field CHAPTER OUTLINE Outline Summary Points of Emphasis 1. Focus on consumers Regardless of the kind of vacation experience, the provider (supplier) must strive to meet or exceed the expectations of the tourist. If such is accomplished, chances for success are greatly enhanced. Understanding consumer needs is part of the psychology of tourists” behavior. 2. Asking the questions “Why do tourists travel?” is not a good question. It is much too general. A specific question such as, “Why do travel clubs often select Las Vegas as a destination?” reveals more insight. Stated another way, “Why do certain groups of people choose certain holiday experiences?” 3. Background There are three main sources of ideas to assist in answering questions about travel motivation: 1) historical and literary accounts, 2) the discipline of psychology, and 3) the current practices of tourism researchers, especially visitor surveys. Table 9-1 summarizes these approaches and the motives
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