CHAPTER_18 - CHAPTER 18 TRAVEL AND TOURISM RESEARCH...

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CHAPTER 18 TRAVEL AND TOURISM RESEARCH LEARNING OBJECTIVES Recognize the role and scope of travel research Learn the travel research process Study secondary data and how it can be used. Understand the methods of collecting primary data. Know who does travel research. CHAPTER OUTLINE Outline Summary Points of Emphasis 1. Illustrative uses of Information is the basis for decision-making. Research findings are used travel research to: delineate significant problems, keep in touch with markets, reduce waste, develop new sources of profits, aid in sales promotion, and create good will. 2. The state of the art Primitive to very sophisticated. Measurement is critical and is lacking to a certain extent. Much progress is being made. 3. The travel research 1. Identity the problem. process 2. Conduct a situation analysis. 3. Carry out an informal investigation. 4. Develop a formal research design. 5. Collect the data. 6. Tabulate and analyze the data. 7. Interpret the data. 8.
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This note was uploaded on 04/15/2009 for the course HTM 2454 taught by Professor Bjmihalik during the Spring '06 term at Virginia Tech.

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CHAPTER_18 - CHAPTER 18 TRAVEL AND TOURISM RESEARCH...

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