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Ch13Notes_06 - HTM 2454 Measuring and Forecasting Demand...

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HTM 2454: Measuring and Forecasting Demand Propensity and Resistance Methods of Forecasting Tourism  Demand Meaningful Measures of Demand
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Demand to a Destination Depends on Propensity and Resistance Propensity depends on: Psychographics Demographics  Marketing effectiveness Resistance depends on: Economic distance  Cultural distance Cost of services  Quality of services Seasonality
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Meaningful Measures of Actual Demand Visitor arrivals Easiest type of data to obtain, but sometimes  inadequate: doesn’t tell us anything about the  amount of money each visitor has spent while at the  destination Visitor-days or –nights Practical and useful for transportation and other  public facilities, as well as hoteliers, but still results  in the need to estimate expenditures  Amount spent Most meaningful measure of demand, but the most  difficult to obtain
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