Ch19Notes.06 - HTM 2454: Tourism Marketing Defining...

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HTM 2454: Tourism Marketing Defining Marketing  3 Primary Steps in Marketing Marketing P’s Trends in Marketing
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The Definition of Marketing The performance of business  activities that direct the flow of  goods and services from the  producer to the consumer or user….VITAL in  marketing  to integrate research and analysis  of various groups of people with the goal of  determining and satisfying the needs and  wants of target markets.
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3 Steps in Marketing : Identify the target market Recognize customer needs Create an effective delivery system to  reach the customer
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Identify the target market through: Market Segmentation Process of taking the total heterogeneous market  and breaking it down into submarkets or _______.  Target markets   A market segment with specific characteristics or  traits to which a firm has decided to tailor its  marketing efforts – a segment of people to which a  firm hopes to sell satisfying products or services. Ways to type traits or characteristics Demographics, Psychographics, and  Geographics…
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Recognize Customer needs by: Conducting Market Research- see Chapter  18!
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Create an effective delivery system to reach the customer by: Developing a solid Marketing Mix 
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This note was uploaded on 04/15/2009 for the course HTM 2454 taught by Professor Bjmihalik during the Spring '06 term at Virginia Tech.

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Ch19Notes.06 - HTM 2454: Tourism Marketing Defining...

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