Module 1-1.Discussion Site Performance Analytics (13)

Module 1-1.Discussion Site Performance Analytics (13) -...

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hello everyone my name is Dastan Banae! Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research. There are various of terms when it comes to calculation of web traffics. Some statistics give you report in terms of daily and monthly unique visitors; some provides more – Pageviews, Hits, etc. You could have heard webmasters claiming their sites to have more than 1 million hits a month. But how big is 1 million hits, does that means they have 1 million visitors every month? Here’s a brief explanations for those who are confuse how figures in these web statistic terms are generated. Hit – A request for a file from the web server. Available only in log analysis. The number of hits received by a website is frequently cited to assert its popularity, but this number is extremely misleading and dramatically overestimates popularity. A single webpage typically consists of multiple (often dozens) of discrete files, each of which is counted as a hit as the page is downloaded, so the number of hits is really an arbitrary number more reflective of the complexity of individual pages on the website than the website’s actual popularity. The total number of visits or page views provides a more realistic and accurate assessment of popularity.
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  • Summer '16
  • Jacob Goldstein
  • Discussion , World Wide Web, PAGE VIEWS, page view

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