class%20notes%20march%2024

class%20notes%20march%2024 - Tuesday March 24, 2009 Web 2.0...

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Tuesday March 24, 2009 Web 2.0 and Changes in Cultural Production- From Sharing to Hybrid Economies: Can everybody be a producer? RO vs. RW Cultures Access vs. Control in the production, distribution and the consumption of culture (amateur vs. commercial) Ability to “remix”- to participate in the creation and circulation of culture— amateur production and culture as: Learning environments Communities that support cultural and political expression Creative clusters able to generate economic value Changes in the Cultural Economy READ ONLY Private Property = 100% Commercial [access controlled by markets US media system as a commercial enterprise (ex: iTunes)] Hybrid Economy Commons = Sharing Economies [based on relationships not money, adding values to a community (ex: Wikipedia)] READ/WRITE What is the On-line Peer-production? New modality on information & cultural production based on contributions of users/audiences to specific phases of the production process Coordinated, internet based enterprises by which large numbers of people
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This note was uploaded on 04/15/2009 for the course COMM 397M taught by Professor Fuentes during the Spring '08 term at UMass (Amherst).

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class%20notes%20march%2024 - Tuesday March 24, 2009 Web 2.0...

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