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class%20notes%202-18 - Rayna Franco Tuesday, February 17,...

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Rayna Franco Tuesday, February 17, 2009 Social Shaping of Technology Mutual Shaping of Technology: Technology as a Social System Class Announcements Office Hours TA Thanu: South College 119 Monday 1:30-2:30pm Friday 12:00-2:00pm Martha Machmer 308 Wednesday 3:00-5:00pm Thursday 4:00-6:00pm Check schedule for group projects and presentations Turn in topics by Thursday, February 24 case studies group organization, cultural movements News Facebook users ask who owns information Facebook: people grant us a license to use that information Mark Zuckerman’s blog Last Class: Diffusion of Innovation Social networks as intervening factors in the process of adoption and use of new technologies Role of different social groups in the process of diffusion … importance of leaders and early adopters Attributes of the innovation impact rate of adoption relative advantage, complexibility, trialibility, observability Research behind the diffusion of broadband Q: Where does un-interest/resistance of adopting innovations come from? A: assumptions affordability of technology complexibility of innovations Diffusion of Innovation Pros Systematic approach to the study of the process of adoption
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This note was uploaded on 04/15/2009 for the course COMM 397M taught by Professor Fuentes during the Spring '08 term at UMass (Amherst).

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class%20notes%202-18 - Rayna Franco Tuesday, February 17,...

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