class%20notes%202-18 - Rayna Franco Tuesday, February 17,...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Rayna Franco Tuesday, February 17, 2009 Social Shaping of Technology Mutual Shaping of Technology: Technology as a Social System Class Announcements Office Hours TA Thanu: South College 119 Monday 1:30-2:30pm Friday 12:00-2:00pm Martha Machmer 308 Wednesday 3:00-5:00pm Thursday 4:00-6:00pm Check schedule for group projects and presentations Turn in topics by Thursday, February 24 case studies group organization, cultural movements News Facebook users ask who owns information Facebook: people grant us a license to use that information Mark Zuckerman’s blog Last Class: Diffusion of Innovation Social networks as intervening factors in the process of adoption and use of new technologies Role of different social groups in the process of diffusion … importance of leaders and early adopters Attributes of the innovation impact rate of adoption relative advantage, complexibility, trialibility, observability Research behind the diffusion of broadband Q: Where does un-interest/resistance of adopting innovations come from? A: assumptions affordability of technology complexibility of innovations Diffusion of Innovation Pros Systematic approach to the study of the process of adoption
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/15/2009 for the course COMM 397M taught by Professor Fuentes during the Spring '08 term at UMass (Amherst).

Page1 / 3

class%20notes%202-18 - Rayna Franco Tuesday, February 17,...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online