Comm397M2-10ClassNotes

Comm397M2-10ClassNotes - Diffusion of Innovation The Power...

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Diffusion of Innovation: The Power of Social Networks Class Announcements: 1. Assignment due next Tuesday 2. More U.S. consumers drop cable, DVDs, as content moves online 3. Cable internet company’s cap on bandwidth expanded 4. Internet tax credit remains in the Stimulus Bill 5. EU signs pact with Internet networking sites Extra-credit opportunity: Monday 2/23 12-1pm Campus Center R904 John Silver, Executive Director Free Press Determination ---------- Contingency Technological Determinism -------------------------------- Media Technologies Society Media Technologies --- Society -------------------------------- Cultural Determinism Diffusion of Innovation Everett Rogers: “social engineer” how innovation could bring about the desired change in a way we can shape it. o Communication FOR Social Change o Operated on idea of developing countries becoming modern by adopting these technologies o Improving lives by adopting a lifestyle
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This note was uploaded on 04/15/2009 for the course COMM 397M taught by Professor Fuentes during the Spring '08 term at UMass (Amherst).

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Comm397M2-10ClassNotes - Diffusion of Innovation The Power...

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