Comm%20397M%20Notes%20April%207

Comm%20397M%20Notes%20April%207 - Notes for Tuesday April...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Notes for Tuesday April 7, 2009 Guest Lecturer: Jon Servaes Mapping the New Field of Communication for Social Change and the Role of Communication Technologies Objectives: To summarize the past of Communication for Development and Social Change; To identify the roadmap for the future of Communication for development and Social Change; and To position the discussion within the Framework of the Millennium Development Goals; Summarizing the Past There are at least three ways of summarizing the past at three different level By identifying the different theoretical development; Communication paradigms; and By looking at the research priorities in different time periods 1. Development Paradigms Modernization and Growth Multiplicity: cultural identity and multidimensionality 2. Communication Paradigms The diffusion and adoption of innovations model: -The “two-step-flow-“or “extension” approaches. The elitist, vertical or top-down orientation of the diffusion model is obvious
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

Comm%20397M%20Notes%20April%207 - Notes for Tuesday April...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online