Media%20Tech%20Class%20Notes-%202.17.2009 - Class Notes...

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Class Notes- 2/17/2009 Taken by: Chelsea Cerutti Announcements: Next Week: Monday, February 23, 2009 Extra Credit Opportunity Attend Talk and Write a 1 page Response page This Week: Martha will not be holding Office Hours this Thursday (normally 4- 6pm) Group Projects/Presentations: Let Martha know by Tuesday, 2/24/09 your selected topic! News: Facebook-Who owns user information? Users grant Facebook a license to use this information by accepting terms of agreement Last Class: Will receive graded assignments next class- Diffusion of Innovation: -Social Networks as intervening factors in the process of adoption and use of new technologies -Role of different social groups in the process of diffusion. Importance of leaders and early adopters. -Attributes of the innovation impact rate of adoption (Relative advantage; complexity; trialability; observability) -Factors behind the diffusion of broadband…? •Some classmates noted that the PEW survey did not represent/categorize them correctly. •Why do some people just seem not interested? -Age group: lack of interest of older age brackets -Complexity? Mutual Shaping of Technology: Technology as a Social System PROS: -Systematic approach to the study of the process of adoption -Innovation conceptualized as ideas and practice -Focuses on attitudes and social interaction as drivers of adoption of
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This note was uploaded on 04/15/2009 for the course COMM 397M taught by Professor Fuentes during the Spring '08 term at UMass (Amherst).

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Media%20Tech%20Class%20Notes-%202.17.2009 - Class Notes...

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