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Unformatted text preview: way, alienated residents of Los Molinos Didnt reach out to opinion leader, wrong access point Other solutions; deeper problem of infrastructure, or filtration system, nobody willing to finance filtration system Boiling water is not the real solution What is the problem? How effective can you actually be with an information campaign Governments strategy fails Diffusion is a process by which an innovation is communicated through certain channels (media and interpersonal channels) over time among members of a community of a social system Technology is a physical object and the practice of using it What is communication in the context of Los Molinos? Communication is about persuasion Diffusion process; innovators, early adopters, early majority, late majority, laggards How is our understanding of innovation formed? What factors effect our understanding?...
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This note was uploaded on 04/15/2009 for the course COMM 397M taught by Professor Fuentes during the Spring '08 term at UMass (Amherst).
- Spring '08