Notes3-26 - Sheet1 Page 1 Close this window<javascript:closeWindow Message*Subject Class Notes*Topic Weekly notes*Author Sarah

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Unformatted text preview: Sheet1 Page 1 Close this window <javascript:closeWindow() Message *Subject:* 3/26/09 Class Notes. *Topic:* Weekly notes *Author:* Sarah Collier <Javascript:setGlobalParametersFordiscussionMemberMenuForNonGradeableTopics('discussionMemberMenuForNonGrade-1', '1922858011', '-1') showmenu('discussionMemberMenuForNonGradeableTopics1815196579380818013', discussionMemberMenuForNonGradeableTopics_SSTU',1,0) Options for this User <Javascript:setGlobalParametersFordiscussionMemberMenuForNonGradeableTopics('discussionMemberMenuForNonGrade-1', '1922858011', '-1') showmenu('discussionMemberMenuForNonGradeableTopics1815196579380818013', discussionMemberMenuForNonGradeableTopics_SSTU',1,0) 28, 2009 6:09 PM Web 2.0: Changes in Cultural Production II Characteristics of a sharing economy:-Driven by motivation for things like emotional and social rewards.-Powered by social change and communication-Supported by online architectures that enable open access (Wikipedia, Napster, etc) Online commercial economies:-Property based, driven by a for-profit mode.-Powered by an architecture of control and surveillance.-Digital Rights Management and systems-Cookies, web crawlers-Geo-targeting and meta data analysis-Amazon, Google, Netflix, etc Long Tail Business Model-Businesses sell a large number of unique items in relatively small quantities. Relies on the distribution power of economies.quantities....
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This note was uploaded on 04/15/2009 for the course COMM 397M taught by Professor Fuentes during the Spring '08 term at UMass (Amherst).

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Notes3-26 - Sheet1 Page 1 Close this window<javascript:closeWindow Message*Subject Class Notes*Topic Weekly notes*Author Sarah

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