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Unformatted text preview: Sheet1 Page 1 Close this window <javascript:closeWindow() Message *Subject:* 4/7 notes *Topic:* Weekly notes *Author:* Jennifer Szwec <Javascript:setGlobalParametersFordiscussionMemberMenuForNonGradeableTopics('discussionMemberMenuForNonGrade-1', '39983389011', '-1') showmenu('discussionMemberMenuForNonGradeableTopics6377099796421907851', discussionMemberMenuForNonGradeableTopics_SSTU',1,0) Options for this User <Javascript:setGlobalParametersFordiscussionMemberMenuForNonGradeableTopics('discussionMemberMenuForNonGrade-1', '39983389011', '-1') showmenu('discussionMemberMenuForNonGradeableTopics6377099796421907851', discussionMemberMenuForNonGradeableTopics_SSTU',1,0) 8, 2009 12:04 PM Guest Lecture Jan Servaes Summarizing the past • 3 ways of summarizing the past at 3 different levels: Different theoretical, Development, Communication paradigms Looking at the research priorities in different time periods. • Development Paradigms Modernization and growth, dependency and under development, multiplicity: cultural identity and multidimensionality • Comm Paradigms The diffusion and adoption of innovations model: The 2-step-flow, or extension approaches. Elitist, vertical or top-down orientation of the diffusion model is obvious....
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This note was uploaded on 04/15/2009 for the course COMM 397M taught by Professor Fuentes during the Spring '08 term at UMass (Amherst).

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