notes - Cara Fields Thursday February 12, 2009 Notes...

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Cara Fields Thursday February 12, 2009 Notes Diffusion of Innovation: Advantages and Limitations of the Theory Stimulus bill includes $7 billion for broadband o Broadband expanded to small/rural towns to support and stimulate economic activity o Difficulties; mapping of areas with and without access Price/affordability People’s willingness to accept, and ability to use o Follow model of traditional telephone service; both subsidized and unsubsidized The adoption cycle; Some people adopt innovations earlier than others o Graph; Cycle of Adoption o Innovators 2.5%; Risk takers, economic and social mobility/security, younger generations with higher exposure to technologies o Early adopters 13.5%; spread to the masses, entry point to larger markets o Early Majority 34%; market diffusion of technologies o Late Majority 34%; technologies have reached the masses o “Laggards” 16%; not an industry target, will not engage in technologies, lack of comfort and experience What factors shape the Adoption Process
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notes - Cara Fields Thursday February 12, 2009 Notes...

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