samplemidtermquestions

samplemidtermquestions - COMM 397M Exam review Test...

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COMM 397M. - Exam review Test structure: Section I: 30 multiple-choice questions (1 pt each = 30 pts) Section II: Five (5) concepts to define three (3) (2 pts each = 6 pts) Section III: Three (3) open-ended questions to answer one (1) (4 pts) Total = 40 pts Multiple choice questions Concepts or applications of concepts 1. According to the diffusion of innovations theory, diffusion is a process by which an innovation: a. is bought by members of a community and becomes highly individualized. b. develops as a tool for specific tasks among the majority of a population. c. is communicated over time, through particular channels amongst a community. * d. allows a community to gather information about their environment. 2. According to diffusion of innovation theory, people who subscribed Compuserve services in the mid-1990s can be BEST described as ______. a. innovators b. early majority * c. late majority d. early adopters Filling the blanks 3. According to the lecture, U.S. broadcast policy tries to balance ________ and
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This note was uploaded on 04/15/2009 for the course COMM 397M taught by Professor Fuentes during the Spring '08 term at UMass (Amherst).

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samplemidtermquestions - COMM 397M Exam review Test...

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