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Unformatted text preview: practices? 2. According to Rogers, what are the key features of the process of diffusion and adoption of innovations? What is the role of mass media in this process? 3.In his view, what is Social Change? What social dynamics are not consider in his conceptualization of social change? 4. What are the main assumptions of diffusion of innovation theory about the nature of the process of communication? What is its importance for the process of technological change? 6. Explain the concepts of relative advantage, complexity, observability and trialavility through the case of the adoption of cell phones or video games in the U.S. as explained by Rogers. 7. According to national survey data the Pew Internet & American Life Project, what are the current trends in the diffusion of high speed Internet services in the U.S. Discuss at least three (3) of them....
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This note was uploaded on 04/15/2009 for the course COMM 397M taught by Professor Fuentes during the Spring '08 term at UMass (Amherst).
- Spring '08