Unformatted text preview: (ICTs)? Briefly explain each of them. 3. Compare and contrast the main propositions of diffusion of innovation theory (DOI) and the social shaping of technology (SST) perspective in terms of: a. Main focus or question addressed b. Conception or definition of “technology” or “innovation” c. Main factors intervening in the process of innovation and adoption of technology d. Outcomes of the process of adoption and use of new technologies 4. According to Cook, how “communication necessities” of radio technologies have changed? What factors have shaped the development on radio technologies? 5. Is podcasting a technological response to “audience” necessities or “industry” necessities? 6. According to Cook, why the future of radio is uncertain? What are the tensions expressed in the history of the trajectory of radio as a medium?...
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- Spring '08
- Dutton, Oxford University Press.