toxicsludgestudyguide

toxicsludgestudyguide - TOXIC SLUDGE IS GOOD FOR YOU STUDY...

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TOXIC SLUDGE IS GOOD FOR YOU STUDY GUIDE INTRODUCTION 1. What was the “torches of liberty contingent?” 2. What is a “flack?” 3. About what percentage of practicing PR professionals are former journalists? BURNING BOOKS BEFORE THEY’RE PRINTED 4. What was the crisis that lead the California Raisin Advisory Board (CALRAB) to hire Ketchum? 5. What did the leaked Ketchum memo call for? 6. Who did C. Everett Koop attack? 7. What is so dangerous about ideas that do NOT appear in the media? 8. What are “Astroturf” citizens campaigns? 9. What are the common practices of modern PR? 10. What green-sounding front groups have PR firms used to try to defeat environmentalists? 11. According to a PR Executive, what does the best PR end up looking like? 12. Why are public relations firms not simply exercising free speech and participating in a democratic forum or public debate?
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13. Why do the authors compare today’s public relations strategies to Aristotle’s ideas about classical rhetoric? 14. What did the founders of the American Revolution argue was the price of freedom? 15. Why do the authors contend that public relations is essentially anti-democratic? THE ART OF THE HUSTLE AND THE SCIENCE OF PROPAGANDA 16. How did PT Barnum stir up controversy? 17. How did the rise of newspaper advertising in the 19 th century change news content? 18. According to Will Erwin, what was the “only group of men proud of being called liars?” 19. At the turn of the century, what helped bring about the birth of public relations? 20. Who were the “Muckrakers?” 21. What was Ivy Lee’s approach to “crisis management” for railroad accidents? 22. According to Ivy Lee’s “Declaration of Principles,” what was his vision for PR? 23. What was the Ludlow massacre? 24. Why were the “Four-Minute Men” enlisted during WWI? 25. Why were “third-party authorities” so important to Edward Bernays? 26. Who was a major influence on Bernays’ ideas?
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27. How did Bernays define the role of the public relations professional? 28. For Bernays, why was the “engineering of consent” necessary? 29. How was Bernays’ book, Crystallizing Public Opinion, used by the Nazis? SMOKER’S HACKS 30. Why does Warren Buffett like the cigarette business? 31. How did Edward Bernays glamorize cigarette smoking? 32. In the 1950s, what was reported in Reader’s Digest ? 33. What is the Tobacco Industry Research Council (TIRC)? 34. Spending $20 million a year, who was the Tobacco Institute fighting against? 35. How did PR efforts defend smoking? 36. What was the National Smokers Alliance? 37. Who were called “anti-Americans?” 38. What was the Public Relations Society of America’s “Code of Professional Standards?” 39. What regret did Edward Bernays have towards the end of his life?
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SPINNING THE ATOM 40. Who were the “Wisemen?” 41. What was the “Manhattan Project?” 42. What biblical metaphor did Eisenhower use in his “Atoms for Peace” speech? 43.
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toxicsludgestudyguide - TOXIC SLUDGE IS GOOD FOR YOU STUDY...

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