WHOSE FANTASY? Susan Faludi Backlash: The Undeclared War on American Women 1. "Part of the game was to make it more comfortable to men. I aimed, I guess, at myself. .. We had this whole pitch that the woman bought this very romantic and sexy lingerie to feel good about herself, and the effect it had on a man was secondary. It allowed us to sell these garments without seeming sexist. ..It was just the philosophy we used. The media picked it up and called it a 'trend', but I don't know, I've never seen any statistics" (Roy Raymond, creator of Victoria's Secret) 2. “The company does no consumer or market research, absolutely none! I just don't believe in it". (Howard Gross, President of Victoria's Secret) 3. "Men are great. They'll spend anything". (Clerk at Victoria's Secret) 4. "When I came here, I fell in love with the American West. I set the ads in the West because you will not see any change there". (Paul Marciano) 5. "Women are treated with great respect, but it is assumed they know their place, which
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