lecturehandouts4

Lecturehandouts4 - ADVERTISING THE BACKLASH AND THE BEAUTY MYTH Susan Faludi Backlash The Undeclared War Against American Women Naomi Wolf The

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
ADVERTISING, THE BACKLASH AND THE BEAUTY MYTH Susan Faludi Backlash: The Undeclared War Against American Women Naomi Wolf The Beauty Myth: How Images of Beauty Are Used Against Women Nancy Friday My Secret Garden Women on Top 1. The overwhelming conclusion of content research is that advertising presents the typical woman in the home, while her labor-force role is underrepresented. She is shown as a housewife and mother dependent upon male authority for her decisions. She is shown as desperately in need of product benefits to satisfy and serve her husband and family, and it is from this service that she draws her self-esteem. In addition, she has a pressing need for personal adornment to help her attract and hold a man. ( Courtney and Whipple ) 2. The 1970s women's movement made its most substantial progress on the twin fronts of employment and fertility -- forging historic and record numbers of equal employment and anti-discrimination policies, forcing open the door to lucrative and elite 'male' professions, and
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/15/2009 for the course COMM 387 taught by Professor Sutjhally during the Spring '06 term at UMass (Amherst).

Page1 / 2

Lecturehandouts4 - ADVERTISING THE BACKLASH AND THE BEAUTY MYTH Susan Faludi Backlash The Undeclared War Against American Women Naomi Wolf The

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online