lecturehandouts6

lecturehandouts6 - ADVERTISING & PRESS DIVERSITY 1....

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1. “Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech or of the press; or the right of the people peaceably to assemble and to petition the government for a redress of grievances.” [Article 1 of the 10 Original Amendments to the Constitution] 2. The commercial press and the party press had several important features in common. First, they were expensive. A paper ordinarily cost the reader six cents an issue at a time when the average daily wage for nonfarm labor was less than eighty-five cents. But a person could not buy one issue at a time except at the printer’s office. Newspapers were generally sold only by subscription and annual subscriptions ranged from eight to ten dollars. Not surprisingly, circulation of newspapers was low, usually just one to two thousand for even the most prominent metropolitan papers. Newspaper readership was confined to mercantile and political elites; it is no wonder, then, that newspaper content was limited to commerce and politics. [Michael Schudson] 3. There remained newspapers and magazines as possible mass
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This note was uploaded on 04/15/2009 for the course COMM 387 taught by Professor Sutjhally during the Spring '06 term at UMass (Amherst).

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lecturehandouts6 - ADVERTISING & PRESS DIVERSITY 1....

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