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lecturehandouts7 - THE DEVELOPMENT OF RADIO 1. In...

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THE DEVELOPMENT OF RADIO 1. In broadcasting, both in sound radio and later in television, the major investment was in the means of distribution, and was devoted to production only so far as to make the distribution technically possible and then attractive. Unlike all previous communications technologies, radio and television were systems primarily designed for transmission and reception as abstract processes, with little or no definition of preceding content. When the question of content was raised, it was resolved, in the main, parasitically. There state occasions, public sporting events, theaters and so on, which would be communicatively distributed by these new technical means. It is not only that the supply of broadcasting facilities preceded the demand; it is that the means of communication preceded their content. (Raymond Williams) 2. RCA, GE and Westinghouse spotted their stations around the United States for wide coverage, to help build a nationwide audience. All
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This note was uploaded on 04/15/2009 for the course COMM 387 taught by Professor Sutjhally during the Spring '06 term at UMass (Amherst).

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lecturehandouts7 - THE DEVELOPMENT OF RADIO 1. In...

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