studyguide3 - Study Questions on The Age of...

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The Age of Hyper-Commercialism by Robert McChesney 1. As advertising has bought commercial values into journalism what is it incompatible with? (p138) 2. What role does advertising play in competitive markets? (p.139) 3. In relation to prices, what are firms in oligopolistic markets? (p.139) 4. On what basis does advertising allow corporations to search for new customers? (p140) 5. What is advertising a function of? (p.140) 6. What is the appeal of advertising for a large corporation? (p.141) 7. What does advertising in more competitive markets tend to emphasize? (p.142) 8. What does Thought Equity do? (p.142) 9. What has become a real source of concern for marketing firms? (p.143) 10. What changes media content dramatically? (p.143-4) 11. What bias does advertising accentuate? (p.144) 12. What is the most fruitful way to see the issue of advertisings relationship with media? (p.145) 13. How has the amount of advertising (per hour) changed from 1982 to 2002? (p.145-6)
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This note was uploaded on 04/15/2009 for the course COMM 387 taught by Professor Sutjhally during the Spring '06 term at UMass (Amherst).

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studyguide3 - Study Questions on The Age of...

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