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Unformatted text preview: cultures.-Looks at misleading ques in terms of way one dress. GOODWIN Rodney King Incident-focus of action on Rodney King instead of cops-morality was irrelevant; lawyers had to push idea that cops THOUGHT King presented harm. HOW? -Coding schemes, Highlighting and Graphic representation Perception-way one interprets or organizes information to get meaningful view of world-vision is never objective it’s always perspectable, based on individual. Interpretation based on not mental processes but on larger societal factors. Larger societal factors:-mass media-individual or group experiences-culture First tool used to organize perception:-coding schemes: used to create categories that organize information about world. Police procedure experts -Highlighting: figure and ground. Figure is important part, ground is irrelevant part. -Graphic perception: compliments spoken language using visual character in ways-can’t present visually info that mere words can’t convey....
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This note was uploaded on 04/30/2008 for the course COMMUNICAT cogn 20 taught by Professor Idon'tknow during the Summer '07 term at UCSD.
- Summer '07