7-10 - COGN 20 July 10, 2007 Language, Society and Power:...

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COGN 20 July 10, 2007 Language, Society and Power: Key Terms -Hegemony: the influence of dominant ideas and values; generally accepted as natural; “common sense” [when elite want to dominate, they don’t coheres, rather they use language; ex. forcing gender norms by saying common sense- pink is homo so guys shouldn’t wear it] -Discourse: written, spoken, or signed language use -Indexicality: points to; refers to; context-dependent [something stands for something else] Gender, Language and Power Latkoff: Women’s marginality and powerlessness are reflected and reproduced in the ways they speak and are spoken about. *Language is fundamental to gender inequality. (Saphir-worf hypothesis is seen here) -the way we feel about things in the real world governs the way we express ourselves about those things. -women are taught from childhood not to express themselves strongly. This causes them to be denied access to power. -language that treats women as objects devoid of individual identity and certainty causes people not to take women seriously. [Institutions that affect behavior of people in how to express themselves: school, family] Use of language influences how to behave: “girls aren’t supposed to curse” Linguistic ideologies for women: Women use much more adjectives, more qualifiers (phrase that denotes uncertainty about something) women are typically socialized to be less resolute about things and thus use more qualifiers in speech. Women request more giving other person option not to do it.
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7-10 - COGN 20 July 10, 2007 Language, Society and Power:...

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