10 April - Mediated Communication Medium any technological...

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Mediated Communication Medium – any technological device that can extend our natural capabilities for creating, sending, and receiving messages Foci within mediated communication o Production (creation of messages) o Distribution (outlet for dissemination) o Consumption (use by mass public) Four Main Functions of Media Surveillance Correlation – why is this important to me? Socialization Entertainment Characteristics of Media Synchrony – the extent to which communication is occurring in real time o Synchronous o Asynchronous Interactivity – the extent to which the source controls the messages during interaction o High interactivity o Low interactivity Social presence – the extent to which nonverbal cues are available o High social presence o Low social presence Media and Technological Convergence Technological convergence – the use of one medium for a variety of different purposes Examples Internet
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Cell phones Computer Facebook
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This note was uploaded on 04/30/2008 for the course COMMUNICAT 101 taught by Professor Lieberman during the Spring '08 term at Rutgers.

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10 April - Mediated Communication Medium any technological...

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