29 January - What do social beings use communication for?...

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What do social beings use communication for? Persuasion o Gain-framed vs. loss-framed messages o Sleeper effect There was something so great about the message of a communication appeal, but there was something about the person I didn’t like – we like the message but we don’t like the source, or vice versa After a while, we won’t remember who had a good message Messages can be very persuasive but some take a while, once we disconnect the source from the message then maybe we’ll start to listen Social Influence o Informational vs. normative influence Relationship formation o Constitutive view of communication Acquisition of knowledge o Communication acts as a conduit for inflow - receiving information outflow - disseminating information o Process of codification – whereby we turn information into knowledge o Knowledge – the utility of information o We only codify if we think it will be important or relevant to us Power o Creation and manifestation of power
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29 January - What do social beings use communication for?...

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