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Unformatted text preview: o Subject to modification o Data-driven Reliability vs. Validity • Reliability – if you do this experiment again, how likely are you to get the same results • Validity – is it truly explaining what my theory claims to explain What is the point of studying Communication? • Attempt to make personal theories more scholarly o Moving from intuition to knowledge • Attempt to study different points of view o Source, Receiver, Message, Channel, Feedback, Environment Communication paralysis – we pay attention to source and message but the source was not cognitive of his audience...
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- Spring '08
- O Source, phenomenon Control phenomenon, Native Theories vs