25 March - o Signifier vs Signified Signifier – word used...

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Communication and Language Language o The tool for the negotiation of meanings between and among individuals o Encoding – turning idea into message (source centered) o Decoding – turning message into idea (receiver centered)
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Unformatted text preview: o Signifier vs. Signified Signifier – word used to represent an object Signified – object that is represented • Ways to Study Language o Viewing language as a process o...
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