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13 March - Size color intensity words o Organization and...

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Message Retention (memory) o Results in overload o Selective o Dynamic o Consists of generals and specifics o Complex (not just binary or dichotomous) o Critical o Spontaneous Conclusion o The nature of the receiver, the nature of the message, the nature of the source, and the nature of the environment all affect whether and to what extent we select, interpret, and retain messages Receiver Influences o Based on personal and social needs (Maslow’s Hierarchy of Needs) o Messages are aligned with our own attitudes, beliefs, and values (self- fulfilling prophecy) o Messages are aligned with our goals o Based on our capabilities (language, IQ) o Do we think we will need the message? Message Influences o Origin MTV vs. MSNBC vs. People Magazine o Mode Tactile, olfactory, visual, auditory
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o Physical characteristics
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Unformatted text preview: Size, color, intensity, words o Organization and novelty Ordering of ideas (primacy/recency) Unfamiliar/unusual will stand out • Source Influences o Proximity How close are we to the source? o Social/physical attraction o Credibility/authoritativeness Status, power, authority o Motivation/intent To inform, persuade, or entertain? o Delivery Volume, rate, pitch, vocabulary • Media influences o Is the communication written? o Is the communication oral? o Is the communication via: Television Radio Film Internet E-mail Face-to-face (F2F) • Environmental Influences o Context (home, vacation, work, school) o Repetition = Retention o Consistency = Success...
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  • Spring '08
  • Lieberman
  • Selective Dynamic Consists, Face-to-face (F2F), Social/physical attraction Credibili, Television Radio Film

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13 March - Size color intensity words o Organization and...

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