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Unformatted text preview: Size, color, intensity, words o Organization and novelty Ordering of ideas (primacy/recency) Unfamiliar/unusual will stand out • Source Influences o Proximity How close are we to the source? o Social/physical attraction o Credibility/authoritativeness Status, power, authority o Motivation/intent To inform, persuade, or entertain? o Delivery Volume, rate, pitch, vocabulary • Media influences o Is the communication written? o Is the communication oral? o Is the communication via: Television Radio Film Internet E-mail Face-to-face (F2F) • Environmental Influences o Context (home, vacation, work, school) o Repetition = Retention o Consistency = Success...
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- Spring '08
- Selective Dynamic Consists, Face-to-face (F2F), Social/physical attraction Credibili, Television Radio Film