5 february - Communication The process through which...

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Communication The process through which individuals in relationships, groups, organizations, and society respond to and create messages to adapt to the environment About the process Communications The use of technology in the transmission and reception of signals and the transfer of data About technology and the media Foot in the Door Start small, and persuade for more Door in the Face Start big, and “compromise” to get what you want Aristotle and the Study of Communication Trace history back to ancient Greece Aristotle is considered the Father of Communication o Studied persuasion o Student of Plato, who was a student of Socrates o Analyzed government, law, and politics o Heavy emphasis on oral communication o Rhetorician (use of language to persuade) o Studied “effective” communication o Most noted for his book The Rhetoric
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Defined communication as: o The means through which people participate in democracy Model of communication:
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This note was uploaded on 04/30/2008 for the course COMMUNICAT 101 taught by Professor Lieberman during the Spring '08 term at Rutgers.

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5 february - Communication The process through which...

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