19 February - The Communication Iceberg: Visible Aspects...

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The Communication Iceberg: Visible Aspects People o Senders o Receivers o CMC – computer-mediated communication Symbols o Any non-verbal message that, in turn, has a verbal translation o Example: tinted windows – “the driver of that car is a badass” Language o Verbal – credibility, origins o Nonverbal o Written – education, signature says a lot Media/Technology o Forms of mass media o Permanence (extend time) o Portability (extend space) o E-mail is asynchronous The Communication Iceberg: Invisible Aspects Meaning o denotative – dictionary definition o connotative – the meaning that we attribute Learning
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o First order information processing - We learn through firsthand experience o Second order information processing - Heard it from someone else (whose opinion we trust) o Link to field of experience Subjectivity o The way people interpret your communication o Arbitrary nature of language and symbols o Principle of Non-Identity – there is no true relationship between the word
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19 February - The Communication Iceberg: Visible Aspects...

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