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Unformatted text preview: LACKS FEEDBACK Elihu Katz and Paul Lazarsfelds Communication Model Field of mass media studies Studied media message analysis How messages get communicated to public Introduction of an intermediary source (opinion leader) who serves as an agent for dissemination Model also known as two-step flow Considered one-way, mediated Led to diffusion theory (diffusion of innovations) Innovators Early adopters Early majority Late majority Laggards Bruce Westley and Malcolm McLeans Communication Model Field of mass media/journalism First to try to oppose Aristotelian Does the process begin with the source? Process begins with the receipt of messages Selective attention Selective reception Selective interpretation Selective retention...
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This note was uploaded on 04/30/2008 for the course COMMUNICAT 101 taught by Professor Lieberman during the Spring '08 term at Rutgers.
- Spring '08