Business Plan-SIB560

Business Plan-SIB560 - Business Plan SIB560 WW...

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Business Plan SIB560 WW – Entrepreneurship Professor: Mr. Byron Tobar Students: Mary Ann Tanhueco 034-040-121 Mengshu Du 052-433-109 Xiao Min Liu 022-065-114 Viet Anh Bui 071-319-115 Date: July 31, 2014.
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Table of Contents About the Company 2 Executive Summary 3 Performance Review Cumulative Balanced Scorecard 4 Market Share 6 Income Statement 7 Balance Sheet 8 Cash Flow 9 The Current Market Situation Market segments 10 Competition 13 SWOT Analysis 14 Future Planning 15 Marketing and Pricing 16 Advertising 19 Manufacturing 22 Sales Channel 24 Human Resource 26 Financial 27 Pro Forma Financial Statements Pro Forma Income Statement 28 Pro Forma Balance Sheet 29 Pro Forma Cash Flow 30 Tactical Plan 31 Appendix 32 1
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Pioneer Technologies About the Company Mary Ann Tanhueco, Mengshu Du, Xiao Min Liu and Viet Anh Bui created Pioneer Technologies 18 months ago. Together with the advancement in computer technology and the knowledge gained from Seneca College’s International Business Administration program, the organizers have made Pioneer Technologies into most successful company in the computer industry. After 18 months of hard work, the firm generated $19.7 million from the last quarter with a gross profit of $9.4 million. The team chose the name Pioneer Technologies with inspirations to be the first company to establish the value of personal computers that provides great products and services to meet customer demands. The company’s main goal is to develop ideas to meet the needs of the market by using market research and producing the best quality computers. Pioneer Technologies’ mission is to provide a computer solution that will enable businesses and personal consumers to utilize technology to increase their productivity and efficiency. The company will maintain the most innovative, reliable and cost effective computers to our valued customers. The firm implemented an international growth strategy, which led to launching in cities like Chicago, Shanghai, Paris, and Sao Paulo. Pioneer Technology focuses on three segments Mercedes, Workhorse, and Traveler. Along with the expansion of the market size, Pioneer Technologies also increases the factory capacity based on the forecast demand, and worker’s productivity that will allow the firm to produce computers to satisfy all demands. Corporate Strategy: Growth- To execute and expand in order for the products to reach the customers all over the world. Business Strategy: Differentiation Strategy- Be focus on marketing to sustain a high turnover and maintain the future growth by establishing R&D to meet the desires of the customers. Development of the sales office in any open city. Functional Strategy: Pioneer Technologies focuses on marketing and human resources that will offer a competitive pricing, incentives, and approach on meeting the expectations of our customers.
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