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Comm 101 study guide - Understand the Models of Media as...

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Understand the Models of Media as discussed in class and in Chapter 1 of Baran as well as Grossberg, et al., Chapter 1. Characteristics of Oral, Writing, Printing, and Electronic Cultures, and how each changed the nature of communication and society. Humans' ability regarding learning, abstraction, and symbols. Know the general patterns in media use presented in Baran Ch. 1. Characteristics that define communication interpersonal or mass Concepts: Gemeinschaft and Gesellschaft Noise ,Feedback-the response to a message Sender-the person sending the message Receiver-the person providing the feedback Message- what the source sends CultureShared Meaning Mainstream or Dominant Culture- a democratic society like ours that holds sway with the majority of the people, often challagned. Concentration of Ownership- when only a few corporations own all of the media outlets. Conglomeration- the increase in the owener ship of media outlets of media outlets by larger nonmedia companies.
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