Chapter 3 - Attitudes and Job Satisfaction - BB

Chapter 3 - Attitudes and Job Satisfaction - BB - Chapter...

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Attitudes and Job Satisfaction Chapter THREE
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Attitudes Attitudes Evaluative  statements or  judgments  concerning  objects,  people, or  events. Affective Component The emotional or feeling segment  of an attitude. Cognitive component The opinion or belief segment  of an attitude. Behavioral Component An intention to behave in a certain  way toward someone or something.
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The Theory of Cognitive Dissonance Desire to reduce dissonance depends on Importance of elements creating dissonance Degree of individual influence over elements Rewards involved in dissonance Cognitive Dissonance Any incompatibility between two or more attitudes or  between behavior and attitudes.  Individuals seek to reduce this gap, or “dissonance” 
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Measuring the A-B Relationship Recent research indicates that attitudes (A) significantly predict behaviors (B) when moderating variables are taken into account. Moderating Variables Importance of the attitude Specificity of the attitude Accessibility of the attitude Social pressures on the individual Direct experience with the attitude A B
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