Reader response.pdf - Reader response ● Who was the...

Reader response
● Who was the intended / initial audience / user?
● What experiences and perceptions do I bring to the twitter as a reader / user?
● How does the interaction of the twitter and the user create meaning?
Marshall McLuhan wrote the five most important words ever to emerge from the field of media
theory: “The medium is the message.” The main thrust of McLuhan’s idea is that the actual
content means far less than the medium through which it’s being delivered (the computer or
smartphone on which you’re reading). That is, the technology delivering the message,
inherently changes how we communicate, and, in doing that, alters the message, even tweaks
the circuits in our brains, and thus transforms society. Here is the example to help you better
understanding of that: The message in the bottle means nothing compared to the bottle as
message delivery service.