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Unformatted text preview: 3) Advertising and Market Power 4) Brand Images 5) Persuasive/Complementary Advertising 6) Informative advertising 7) In case you are unsure if your selected topic fits, email me and we will discuss! In the submitted paper version of this HW just write down the name of your blog post. PART III Ackerberg, D. Empirically Distinguishing Informative and Prestige Effects of Advertising, RAND Journal of Economics , Vol. 32, No. 2, 2001. pp100-118 Read the non-technical sections of the paper and answer in your own words the questions listed below. Your answers need to be short (several sentences for each question) and to the point. Typed answers are highly recommended and much appreciated. 1. What are the concrete question(s) studied in this paper? 2. What is the contribution of the paper? How does it relate to what we already knew? 3. What are the main empirical findings of this paper?...
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This note was uploaded on 04/30/2008 for the course ECON 419 taught by Professor Jura during the Spring '07 term at UVA.
- Spring '07