Chapter_14_organizer - CHAPTER 14 TRADE MARKS, TRADENAMES,...

This preview shows page 1 - 2 out of 2 pages.

CHAPTER 14TRADE MARKS, TRADENAMES, SERVICE MARKS,TRADE DRESSDefinitions:Trademark:a distinctive mark, motto, device, or implement that a manufacturer stamps, prints, orotherwise affixes to the goods it produces so that they can be identified on the market and their originsmade known.Tradenames:Indicates part or all of a business’s name, whether the business is a sole proprietorship, apartnership, or a corporation.Service mark:is essentially a trademark that is used to distinguish the services (rather than theproducts) of one person or company from those of another.Trade dress:refers to the image and overall appearance of a product.What is protected?Statutory protection of trademarks and related property is provided at the federal level by the LanhamAct of 1946How long do trademarks last?As long as it is in use.CYBERMARKS:Definition:What is protected?How long does a cybermark last?
Definition:

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 2 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Spring
Professor
KimberJ.Palmer
Tags
Business, Chapter 14, trade dress

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture