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PSY LEC3.pdf - 3 big categories of research methods -...

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3 big categories of research methods-Descriptive methodsoften concerned with a single variable of interest-Correlational methodsexamine associations between 2 or more variables-Experimental methodsexamine cause and effect relationships between 2 or more variablesDescriptive methods-Involve the systematic observation and classification behavioroSurveyseasy method, good for collecting informationoCase studiesin depth study of a group of individuals or an individualTypes of observation-Naturalistic observationpassive observation, observers do not change or alter ongoingbehavior (at least not intentionally), systematic observations-Participant observationactive observation, the researcher is actively involved in situations-Laboratory observationsystematic observations are made within a laboratory settingStrengths of descriptive approaches-Case studies and observational research can provide important insights and stimulate furtherresearch to test specific hypotheses-Surveys allow us to gather large amounts of information quickly and easily-Focus groups and interviews can provide rich, detailed info that may be lacking from a survey

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Term
Fall
Professor
N/A
Tags
Qualitative Research, researcher

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