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reasearch_paper - An Observation on People who Frequent...

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An Observation on People who Frequent Fast Food Restaurants Sociology 151 B March 29, 2008 Statement of Problem
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Is there a way to tell what kind of customer willwalk into McDonalds for lunch? Is there a stereotype to fast food eaters? I feel that people who dine at fast food restaurants often have a label attached to them by others who do not eat fast food. For example, I believe that some associate lower class citizens and minorities with fast food restaurants. I know many middle class, white people who enjoy fast food, which is why I would like to discover the answer to this interesting question. Overall, I would like to find if there is an observable indicator of people who eat fast food. Literature Review The general consensus that the authors came to was that most fast food customers are children. Morgan Spurlock (2003) experienced the fast food lifestyle directly. His book, Don’t Eat This Book , was about his life when he ate McDonalds every day, three times a day, for a month. He concluded that people who do not have very much money are attracted to fast food because it is cheap. Spurlock also highlighted the fact that McDonalds appeals to children especially. There are kids meals and commercials geared toward children craving fast food meals. The author also states that because children want to eat out, they bring along their parents, which adds more business to the fast food restaurant industry. Authors Biing-Hwan Lin, Joanne Guthrie, and Elizabeth Frazao (2001) wrote an article in FoodReview Magazine about 21 st century children and their unhealthy diets. “Between 1977 and 1996, eating out became a much larger part of American children’s
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lives” (Lin, Guthrie, Frazao, 2001, p. 8). Studies conducted showed that more and more children and teens are snacking, typically outside of the home at fast food restaurants. Unlike the other authors, they narrowed the most frequent customers down to teenage boys. Excessive
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