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positionpaper - Kundrat 1 Michael Kundrat Mar 101H Powers...

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Kundrat 1 Michael Kundrat Mar 101H Powers Position Paper Potentially Deadly Products Tobacco products, specifically cigarettes, have always been in the forefront of controversy and debate. One of the primary issues that surround the tobacco debate is whether the tobacco industry should be allowed to market cigarettes on television. Should a product, that is known to be harder to quit that heroin, really be advertised? (Gorman). No, it should not, because individuals viewing the commercial wind up retaining the information and subliminal messages in their subconscious. Commercials are designed by highly skilled professionals who are able to take a product, like cigarettes and create an appeal to the viewing audience where the response is positive, but only for the tobacco industry. The idea is to keep the advertisements message in the psyche of the viewer. When that person stops at a gas station and see’s cigarettes for sale they will be more likely to purchase them. The American Lung Association (ALA) says that 90% of smokers start smoking before they are 21. Marketing concepts have shown that consumers are most susceptible to advertising when they are younger. Cigarette companies, having that knowledge, target consumers who they know will be easily persuaded and attracted to smoking. The ALA
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positionpaper - Kundrat 1 Michael Kundrat Mar 101H Powers...

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