BUAD 304 Case Incident 1 - J&J Automotive Sales - Case Incident 1 J&J Automotive Sales 1 I think the stereotype of used-car dealers developed

BUAD 304 Case Incident 1 - J&J Automotive Sales - Case...

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Case Incident 1- J&J Automotive Sales 1. I think the stereotype of used-car dealers developed through the media. Many movies, television programs, and news stories depict used-car salesmen as manipulative, pushy, and dishonest people. Perhaps with this image constantly being reinforced through the media, the public has gained a perception that all salesmen behave in this manner. 2. There is not much that Joe can really do to counter this stereotype because usually once people have developed a perception of someone or something, it is hard to change their minds. However, Joe could possibly revamp his appearance, he

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