Chapter 14 Powerpoint Slides - Part 1

Chapter 14 Powerpoint Slides - Part 1 - Chapter 14:...

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Chapter 14: Understanding Mass Communication Fundamentals of Human Communication
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Chapter 14 1. Cultural Heritage that led to the development of the mass media 2. American mass media 3. Some theories of the effects of mass media
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Cultural Heritage Beginning of writing came 15,000 years ago Cro-Magnon people painted on cave walls Peoples in the Middle East scratched crude drawing on rock slabs between 5000 and 4500 B.C. Idea was for people who saw the representations to interpret their intended meanings
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Cultural Heritage Chinese and Maya developed systems of ideographic writing About 1700 B.C. symbols were developed to represent sounds rather than whole ideas. This was the beginning of alphabetical writing.
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Cultural Heritage Portable surfaces on which to write were a critical factor in the development of media Papyrus
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Cultural Heritage Libraries of rolled up scrolls of papyrus and parchment were developed
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Cultural Heritage Romans developed books as we know them today.
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Cultural Heritage 13 th century saw the rise of secular books
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Cultural Heritage Gutenberg Press invented in 1455
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Development of American Media Books Newspapers Magazines Motion Pictures Radio and Television The Internet and World Wide Web
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Books A press in Mexico produced books almost a century before the Pilgrims arrived First book printed in the colonies was the Whole Book of Psalms
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This note was uploaded on 05/01/2008 for the course COMM 201 taught by Professor Ashlock during the Spring '08 term at University of Louisville.

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Chapter 14 Powerpoint Slides - Part 1 - Chapter 14:...

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